The short answer
For most local businesses, three posts a week is the right target. One post a week is the minimum to look open for business. Posting every day is great if you can keep the quality up, but it is rarely what makes the difference.
What matters more than the number is that you never go quiet. A feed whose last post was three months ago tells a new customer you might be closed.
Why steady beats a lot
People rarely call the first time they see you. They see a job you finished, then a happy customer, then your face, and a few weeks later they need what you do and remember your name. That only works if you keep showing up.
Ten posts in one week followed by a month of silence does less for you than three a week, every week.
What to post
Rotate through three kinds of post and you will never wonder what to put up:
- The work. A job in progress, a before and after, a product being made.
- The proof. A customer saying in their own words why they are glad they called.
- The people. You, your crew, the shop. People hire people they feel they know.
Lead with short vertical video whenever you can. It is what Instagram, Facebook, TikTok and YouTube all put in front of people who do not follow you yet.
A simple week
| Day | Post | Example |
|---|---|---|
| Monday | The work | A 20-second before and after of last week's job |
| Wednesday | The proof | A customer on camera, or a review on screen |
| Friday | The people | The owner answering one question you get asked a lot |
How to keep it up
Nobody keeps this up by filming something new every morning. The trick is to shoot once and post all month.
- Pick one or two days a month to film.
- Capture everything on those days: jobs, customers, the team, answers to common questions.
- Cut it into a month of short videos and photos.
- Schedule them, so the feed runs while you work.
This is how we run social media for Morgan & Myers Roofing: a month of content at a time, shot on real job sites. Two years in, that steady rhythm has added up to 1.97 million views.
If you only do one thing
Pick a number you can actually keep, even if it is one post a week, and do not miss. You can always add more once it is a habit.