Work / Mermaids Magic
Sea moss brand · Wellness
Mermaids Magic
From launch with no audience to a brand on store shelves: social, video, web and ads.
The challenge
When Mermaids Magic launched, they had no audience, no content and no online presence, in a crowded wellness category against brands with far bigger budgets.
What we did
We became their marketing team: website, weekly short-form video, product photography, social media and Meta ads, plus a production trip to Florida for a brand film and owner testimonials.
The result
$30K a month in sales, 20+ retail stores and 1M+ Facebook views in one year, with engagement up 12,109%.
See the work
Video testimonials · From the founders
“It's amazing to see our vision finally turn into reality.”
Amy Koko, CEO, Mermaids Magic Sea Moss
Made for the feed
Mermaids Magic Reels
Short-form video for Instagram, Facebook and TikTok: new store launches, a customer testimonial, a look behind the scenes at how the sea moss gets made, a health hack, a morning routine, cross country training, their tincture and a troop support video.
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