Work / USPA Powerlifting
Powerlifting meet · Photo and video
USPA Powerlifting
Every lift, from the platform: meet photography and vertical video from the West Texas Classic.
Every liftshot from the platform
Promographic for the event
01
The challenge
A powerlifting meet happens in seconds. Each lift is one attempt, one moment, and then it's gone.
02
What we did
We worked the platform, catching every squat and deadlift at the lockout, the grind and the coach yelling from the side, and cut vertical videos from the meet.
03
The result
Photos and videos every lifter wants to post, and a library the event can use to promote the next meet.
See the work
Made for the feed
The meet, in motion
Alongside the photos, we cut vertical videos from the West Texas Classic for Reels, TikTok and Shorts, including a motivational edit, "Life Will Be Easy."
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